Scots lead the manner in on-line buying

Scots are the leaders in relation to online buying, a new survey has revealed. The common Scot spends £701 in step with year on online purchases, towards the country wide average of £609. the recognition of catalogues is said to be fuelling the net purchasing increase across the United Kingdom.

The Royal Mail studies discovered that sixty one in line with cent of united kingdom consumers have consulted a listing earlier than making online purchases and 4 in five buyers (83 in keeping with cent) frequently use catalogues before buying on line.

The consequences also display that Northerners are leapfrogging Southerners in on-line spending, with human beings in the North West spending an average of £627 this year to this point compared with on line consumers in the South West, who spent on common £549.

The most popular on-line gadgets, in line with the four,000 adults surveyed, are music products and downloadable tracks (71 in line with cent), accompanied via gifts (sixty nine in keeping with cent) and electric items (62 according to cent). The research additionally found out that:

    45- to 54-year-olds are the largest on line shoppers, spending a mean of £724 each 12 months

    20 in keeping with cent of guys have spent over £1,500 this yr on line as compared to ten consistent with cent of women

    regionally, Scots spend the most on-line, with an annual bill of £701, in particular on gifts

    maximum customers in the West Midlands (seventy nine consistent with cent) choose to purchase from websites they have got visited within the beyond

    Catalogue spending is maximum within the North East with a mean spend of £536 in line with yr

Catherine Campbell, head of multi-channel retail at Royal Mail, stated: "online retail continues to grow at an exceptional price and the intrinsic link between the upward thrust in spending and the use of catalogues is only too clean.

"clients are demanding extra preference and convenience about how, where and when they purchase their goods, and the marriage between online and catalogues is a thriving relationship."