Samsung Electronics Co unveils its iris-studying be aware 7 telephone to preserve Apple Inc at a distance

After extending its lead over Apple Inc. within the global smartphone marketplace with the Galaxy S7, Samsung Electronics Co. is now looking to preserve that spirit alive earlier than a new iPhone arrives.

The South Korean employer announced the today's new release of its huge-display screen smartphone with the 5.7-inch be aware 7 that may be unlocked with an iris-scanning digicam. sporting a display that curves down each facets, Samsung’s successor to the notice five skipped a number to synchronize its name with the era used for its pinnacle-promoting Galaxy S7.

With customers setting extra emphasis on multimedia whilst deciding on devices, the notice 7 additionally helps so-known as excessive- dynamic variety video content material and the business enterprise partnered with Amazon.com Inc. to make such streaming content available in selected regions in time for the launch. HDR is seen as one of the next big advances in television and movie image high-quality, along 4K extremely HD and virtual reality.

 “it is Samsung’s first smartphone to be prepared with the iris-scanning capability,” said Kang Byung-jin, Samsung’s director of global product planning. “due to the fact the human iris is almost not possible to duplicate, iris-scanning is very comfortable and quite accurate.”

The tool assertion comes as a minimum a month earlier than Apple is anticipated to unveil revamped iPhones. The be aware 7 will cross on sale starting Aug. 19 and roll out gradually throughout the globe, Samsung said. the new device comes with Samsung Pay offerings and can be supplied in four distinctive hues, inclusive of gold, black, silver and blue. The Korean enterprise also unveiled an upgraded version of its equipment VR, a machine that twins with a Samsung smartphone to display digital reality photos.

superior security

The iris-scanning technology, which is based on an infra-crimson digital camera lens installed at the front of the phone, also can be used to unlock a relaxed folder in the Android running system. customers can shop sensitive documents and apps within the directory, which stay encrypted despite the fact that the phone is unlocked. Iris- detection is speedy, figuring out a registered face and unlocking the device in less than a 2nd at some point of an indication in London.

users will be able to authenticate Samsung Pay transactions thru the new generation.

 different features of the telephone consist of an improved stylus that can be used underwater or whilst the screen is wet. Waterproofing the pen makes it simpler to use when it rains as liquid on the display typically makes hands much less powerful, even as the brand new pen nub will work just the identical. this may be specially beneficial to folks that paintings outside, like shipping drivers, Eric McCarty, vice chairman of Samsung the us cellular, instructed journalists in big apple earlier than the product statement.

It additionally has a 12-megapixel rear-dealing with digital camera. as compared to its predecessor it has a higher-capacity battery, quicker overall performance, a lighter-weight layout and a USB type C connector at the bottom instead of the older, greater common Micro USB port. The stress sensitivity of the new pen has been advanced to be precisely like a ballpoint, the business enterprise said.

Samsung delivered its large-display observe collection in 2011 and those have been skeptical of its pretty massive size at the time, David Lowes, the organization’s chief advertising and marketing officer in Europe, stated in an interview.

“actually the enterprise ridiculed us to a few diploma,” Lowes said. “however the way it’s advanced is clearly thrilling, because the large-screen section is the quickest growing section now in Europe. It accounts for drawing close something like 20 consistent with cent of the market. So this is not a gap proposition anymore.”

the world’s largest telephone maker faces harder competition in the latter 1/2 of the yr. Apple is expected to introduce a new iPhone version in September, even as smaller chinese competitors including Huawei technologies Co. launch extra state-of-the-art devices the use of the identical Android working device followed with the aid of Samsung.

considering the fact that 2015, Samsung has been freeing its premium Galaxy smartphones in advance than traditional to get the soar on iPhones, helping the Korean electronics massive win again market percentage. within the 3 months thru may additionally, Samsung had the most important slice of the U.S. smartphone market with 37 in line with cent while Apple had 29 in step with cent, in line with Kantar Worldpanel’s July 13 document.

That helped Samsung put up the most important quarterly earnings in two years, in particular pushed by means of the S7 sales amid slow call for for iPhone 6 and its excessive-margin siblings. last week, Samsung suggested 2nd-region net income of five.eighty three trillion gained (US$5.three billion), beating analysts estimates.