Why Netflix won’t ever will let you download television suggests to observe offline

The king of streaming offerings has introduced it's going to no longer don't forget offering offline downloads to give it a competitive facet in the market.

What makes this decision even greater bizarre is the good judgment in the back of it.

Netflix’s leader product officer Neil Hunt said the inclusion of such a feature might be too complex for customers of the streaming carrier to understand.

“one of the things I’ve discovered is that whenever you offer a desire, you paralyse some folks that can’t decide if that’s what they need to do or no longer.

“Now, that sounds clearly stupid and self-serving, however it's miles, in fact, real.

“by means of adding the picks, you don’t increase the variety of human beings deciding on one, however in fact you pass the alternative manner — fewer human beings pick out something in any respect.”

to present advantage to his reasoning, Mr Hunt pointed out the employer had previously seen customers became off by way of the inclusion of person-requested functions.

 “every time you add a manage, you lessen the total variety of users who use them,” he stated.

The excellent example put forward by means of Mr Hunt became an test in which Netflix allowed users to present half-big name rankings for content.

He stated the trade changed into particularly requested, but when it was applied there has been no hobby.

“We had eleven in line with cent much less rankings coming in. simply insane. We’ve lots of instances wherein we’ve seen that occur,” he stated.

Mr Hunt said instead of permitting people to down load content it became about making streaming extra effortlessly available.

“That doesn’t necessarily get you Netflix everywhere, all the time,” he said.

“but I suppose if we can make that work well, that’s a greater exciting proposition than seeking to alternate client behaviours.”