Instagram is copying Snapchat with new disappearing function and annotation capability

fb Inc.’s app has a brand new function that lets human beings percentage images and films that disappear, the defining characteristic of Snapchat. customers can write over the photographs and add annotations — much like in Snapchat. The product shall we humans post pix or films taken during their day in a slideshow shape, just like Snapchat stories. They vanish in 24 hours — much like Snapchat memories. To make it absolutely clean, Instagram is calling its product testimonies too.

“that is the state-of-the-art step in placing video at the center of all our offerings,” facebook chief executive Officer Mark Zuckerberg stated in a put up Tuesday, now not mentioning Snapchat. “people are already growing and sharing more video, so we’re going to make it even less complicated.”

It’s now not the first time fb has attempted to move after its los angeles-based totally competitor. The business enterprise unsuccessfully tried to shop for Snapchat for US$three billion in 2013, humans acquainted with the problem stated on the time. fb has released  apps, Poke and Slingshot, that copied Snapchat’s simple capability — each of which didn’t trap on. Instagram has even tried Snapchat-like capabilities inside the beyond for news activities, creating streams of user posts related to live activities like the first rate Bowl and the Oscars, mimicking Snapchat’s “stay tale” product.

The pass suggests fb nevertheless feels threatened by using its smaller competitor while Instagram keeps to develop quick. Instagram has about 300 million every day lively users, approximately double what Snapchat and even more hooked up rival Twitter Inc. see.