facebook Inc tests new Snapchat-stimulated camera filters, frames and mask in Canada for Olympics

Canadian fb Inc. users are the first within the international to test a new cell characteristic that ought to make photographs or films a little more a laugh for human beings, mainly in the event that they’re into taking selfies.

starting Friday, the company is rolling out a new in-app digicam feature exclusively to Canada and Brazil that lets in customers to take pictures or motion pictures right from the pinnacle in their information Feed at the same time as additionally having the option to feature filter, body and masks enhancements in real time. The person can then store the very last product, whether image or video, and percentage it on facebook.

the first batch of filters are targeted around the Olympic games, with the ability to feature Canadian flags and phrases to “have fun Canadian athletes competing” in Rio.

“The way human beings communicate is changing — photos and films are getting used to share greater than ever,” facebook said in a announcement. “these days, we’re beginning to test an in-app camera at the pinnacle of feed in Canada that helps you to enhance your pix or motion pictures with filters, frames and masks.”

facebook told the financial publish the image enhancements will first of all simplest be to be had at some point of key events or moments, inclusive of the Olympic video games. The corporation stated it plans to add to them over the years because it hears what people admire the most.

If these upgrades look and sound a bit like Snapchat filters or lenses, that’s due to the fact they are like Snapchat filters and lenses. but whether or not human beings use the enhancement capabilities or now not, which they absolute confidence will, the capacity to take snap shots or movies proper from the top of information Feed is truly a welcomed addition.

Friday’s statement comes the same week that facebook-owned Instagram launched its Instagram tales characteristic. Already memories has been heavily criticized as being a Snapchat copycat, despite having the attraction of an already huge network and a greater intuitive experience.

assume to see greater patriotic delight in your information Feed soon, as the brand new capabilities are already beginning to roll out right here in Canada.